Coty Enters Strategic Collaboration with OpenAI

Happi Top 50 Company Coty Inc. has forged a strategic collaboration with OpenAI to expand the use of advanced artificial intelligence tools across selected areas of its global organization.

With ChatGPT Enterprise, Coty employees will gain access to OpenAI’s capable models with enterprise-grade security and privacy, supporting daily work and cross functional collaboration. This first phase gives targeted teams access to secure, enterprise grade AI tools, with the flexibility to scale based on Coty’s evolving needs.

Officials said AI integration will supplement human expertise, as it remains central to Coty’s approach of AI serving as an “efficiency enhancer” for the creativity and strategic thinking that defines its brands.

Said Jerome Auvinet, Coty chief information, digital innovation & business services officer, “This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance. It helps our teams work more efficiently and focus on higher-value contributions.”